Content Marketing: Resurrecting Old Content to Create New Assets

If you’ve been publishing for a year or more, you probably have a hidden treasure trove of new content possibilities at your fingertips. Design tools are continually coming onto the market to help content marketers put a visual spin on their text. Often this software is inexpensive and easy to use – even for those of us with limited design ability. Here’s an example of how I took old blog posts and created several new pieces of content.

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Brand Newsroom 3: Hashtags, Robots, Headlines

Image of a globe, earbuds and camera

This week’s Brand Newsroom podcast addresses a burgeoning trend for business to jump into conversations happening on social media. Jon Oliver ranted about it over the hijacking of the #WhyIStayed tag relating to domestic violence. With no end to examples of brands self-imploding, we discuss whether it makes sense to take the risk. Is any publicity good publicity? Read more

Brand Newsroom 2: Editors, Content Marketer of the Year, and Personalisation

Editor at work for a brand newsroom

This week’s Brand Newsroom podcast addresses the role of editors and why they’re so critical to your content marketing.

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Introducing Brand Newsroom: Weekly Insight to Content Marketing and Brand Journalism

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Are you involved in business communications? Do you have a say in how your company markets their business? Does your job touch on content marketing, brand journalism or even plain old business writing? Read more

Why I Joined Content Marketing Forces with Lush Digital Media

logo for Lush Digital Media, a content marketing agency in PerthI’ve just finished the first month as Head of Content Strategy at Lush Digital Media in Perth, Western Australia. It’s been an exciting time as more and more businesses in Australia wake up to the benefits, if not the necessity, of content marketing. I’ve been working in content marketing for more than five years and have rarely seen anyone take such a committed approach to a new discipline as Lush has done. Read more